There were a few observations that affect MediKane directly, including the fact that being from a US business (MediKane USA LLC, Wall Street, NY) gave us much more acceptance than being a foreigner.
Other ‘Take-aways’ were:
- The requirement for a product to be natural is mainstream and continuing to grow strongly
- US consumers have a very high appetite for new natural products
- A Diabetes Treatment that works would stand out:
- There were NO products that can compete with NutriKane D’s effectiveness at the show
- There were loose claims of ‘Blood Sugar Friendly’ but none of substance.
- The opportunity for a natural and effective diabetes product in the USA is massive.
- Clinical Trials were referenced, but not much evidence, meaning:
- US consumers know they are important.
- VERY few products in our categories have the evidence or clinical trials NutriKane has.
- There is also a definite opportunity for a Weight Management product.
- All US products must have great taste and mouth-feel, and be sweeter than Australian products.
Next Steps for the MediKane team:
- Today we have the Hospital Product (NutriKane+) for sale in the USA
- It is planned to launch a US Diabetes Product (NutriKane D) later this year
- The opportunity for a “lifestyle – weight management” product is being actively pursued