Market Segments

MediKane is operating in 4 separate segments. The table below highlights these segments with current and planned products.

Each Segment:

• Uses the same supply chain and ‘back office’ requirements (R&D; Quality Assurance; Supply chain management Accounting; Board oversight)
• Has specific revenue and profit targets

Segment Strategy:

The use of market segments enables targeted and proactive marketing for each product in relevant segments and focuses accountabilities – accountability drives performance. Some products will be relevant to more than one segment. Positioning and formulations are specified for each segment.