MediKane has historically focused on two market areas, helping people manage their blood sugar levels and acute constipation caused by the very effective opioid analgesic pain killers used in hospital surgery globally.
MediKane is now operating in 5 separate segments. The table below highlights these segments with current and planned products:
- Uses the same supply chain and ‘back office’ requirements (R&D; Quality Assurance; Supply chain management Accounting; Board oversight)
- Has required resourcing
- Has specific revenue and profit targets
The use of market segments enables targeted and proactive marketing for each product in relevant segments and focuses accountabilities – accountability drives performance. Some products will be relevant to more than one segment. Positioning and formulations are specified for each segment.