Products – Product Pipeline
New product development strategies focus on:
- Improving customer experience
- Improving margins
- The treatment of added disorders
- Developing additional products within the Industrial Ingredient business
Critical to customer acquisition and retention, is the ability to provide our innovative products in a variety of customer acceptable flavours, with options for consumption preferences and convenience.
Our development team uses customer feedback and emerging food and beverage trends to develop flavour profiles, refine the mouthfeel experience and explore new ways to deliver the product benefits in tablet, pre-mix and beverage forms suitable for at-home or on-the-go consumption.
We also have a policy to minimise the lifetime impact on the environment – this is both a MediKane policy – and a need from customer feedback over several years.
MediKane’s scientific research team in association with Macquarie University, won a $2.1m 3 - year ARC grant to analyse the medical basis of the health benefits that the NutriKane technology and products deliver. Based on this research, our pipeline for new product development expands on our foundation products to provide natural health management options for other lifestyle concerns including expanding the control of blood sugar levels to be useful for people living with Type 1 diabetes, gut health issues, cardiovascular and chronic kidney disease, weight management and also sports and exercise recovery. The latter is an important part of the ‘holistic’ lifestyle health focus that MediKane is developing.
The new products all follow current consumer requirements of:
- Minimally processed
- Gluten Free
- Safe - no adverse side effects
- Safe - cannot be overdosed
- Safe - for both children and the elderly
- Can be consumed by customers that also use pharmaceutical treatments.
Products developed and awaiting appropriate launch dates including:
NutriKane G (Aus); NutriKane Genesis (USA)
A retail version of NutriKane+ for on-going maintenance of gut health. Gut health has become a major trend in the global wellness market. NutriKane G and NutriKane Genesis will deliver an innovative approach to improving and supporting a healthy gut and help with weight management.
High in natural dietary fibre, made from all-natural safe products, NutriKane G and NutriKane Genesis are being created specifically in response to demand from health conscious customers looking for highly effective plant-based products that deliver on their promise to replenish and rebuild gut health and improve overall wellbeing.
NutriKane G will be sold as single serve sachets and potentially in other forms such as a ready-to-drink product. It will have a different formulation and be suitable for regular and consistent use in the home.
This has been specifically formulated to address blood sugar control in people living with Type 1 diabetes. In Australia, MediKane will acquire Therapeutic Goods Administration (TGA) approval for a natural, plant-based rival to pharmaceutical drugs.
Other products, targeting cardiovascular and chronic kidney disease, weight management and sports/post-exercise recovery are in development. The benefits have been demonstrated.