The Problem and Solution
The global population is ageing and lifestyle factors including increased use of processed foods, changing nutrition levels, low exercise levels, stress and longevity are contributing to a global increase in the incidence and impact of serious and complex disorders and diseases.
The World Health Organisation (WHO) reports that preventable lifestyle diseases (or non-communicable diseases, NCDs) are increasing, accounting for 6 of the top 10 causes of death globally and at more than 40 million deaths each year worldwide, account for over 70% of all deaths. MediKane products help reduce the risk of diabetes and some of its comorbidities, and early evidence suggests the products may help lower the risk of four of these leading causes of death.
These lifestyle diseases, NCDs, are the consequence of a combination of genetic, physiological, environmental and behavioural factors. As the population ages, the western diet becomes more prevalent and the consumption of highly processed food increases, often with well under the ideal amounts of dietary fibre. In addition, drug use (prescribed, over the counter and recreational) increases. Our lifestyles become more sedentary and the incidence and economic burden of these diseases also increases.
Four clusters of diseases account for over 80% (32 million) of all premature NCD deaths, with cardiovascular diseases and diabetes accounting for almost half of those deaths.
- People with diabetes are up to four times more likely to suffer heart attacks and strokes;
- Diabetes is a leading cause of preventable blindness;
- Kidney failure is three times more common in people with diabetes;
- Amputations are 15 times more common in people with diabetes;
- More than 30 per cent of people with diabetes experience depression, anxiety and distress;
- People living with diabetes have a significantly lower survival rate if infected with the COVID-19 virus.
As yet there is no cure for diabetes. It is treated by managing Blood Sugar Levels over the life of the patient. Early diagnosis, optimal treatment and effective ongoing support and management reduce the risk of diabetes-related complications.
The traditional treatment for these NCDs has been with pharmaceutical based drugs. Pharmaceutical drugs have a number of complications:
- Pharmaceutical drugs usually come with serious side effects.
- Any particular drug is generally only effective to certain segments of the population. For example, the most commonly prescribed pharmaceutical drug for diabetes - Metformin - cannot be prescribed if the patient has Chronic Kidney Disease (CKD) and is able to treat only 36% of people suffering from diabetes.
- Pharmaceutical medicines decrease in their effectiveness to manage Blood Sugar Levels over time (habituation).
- Pharmaceutical drugs can be overdosed.
However, as the incidence of NCDs increases globally, there is a growing trend toward balancing traditional pharmaceutical treatments with natural, organic, non-toxic and ethical remedies, including increasingly, food and basic nutrition, to prevent, delay or treat common and chronic ailments.
Until now with NutriKane D, there has been no product registered as a ‘food’ or natural alternative to pharmaceuticals that has been independently proven to reduce Blood Sugar Levels.
MediKane is founded on the principles of Functional Food and plant-based Food as Medicine and evidence-based product claims – we use all-natural, safe food-based products to effectively prevent, delay and treat some of the most common chronic disorders and diseases.
MediKane is passionate about natural, effective, innovative health management. We aspire to change the narrative and improve global wellness standards by integrating our functional food products into the daily lives of our customers. As part of a daily meal, MediKane products are designed to nourish our bodies and replenish our gut health. Our products are effective complementary solutions with no reported side effects.
Our products focus on rebalancing the microbiome and replenishing positive gut bacteria through the use of prebiotics, dietary fibre, resistant starch and bioavailable micronutrients to reduce inflammation, combat known nutrient deficiencies, and restore balance to the gut and other abdominal organs and to our whole ‘biosystem’.
Our products have been developed in Australia by our co-founder Dr Malcolm Ball, an accomplished and respected scientist, and have been verified and validated by universities and hospitals in Australia and the USA through independent trials.
All our products are proven safe and effective treatments for disorders and diseases for which gut health is a major factor. Of the two products currently being sold, one manages insulin sensitivity and blood sugar levels which are critical for not only for Type 2 diabetics but also those seeking weight loss (NutriKane D). The other product treats constipation and has been proven to be highly effective especially for notoriously difficult and costly hospital opioid-induced constipation (NutriKane+).
Our pipeline for new product development expands on our foundation products to provide natural health management options for other lifestyle concerns including expanding the control of blood sugar levels to be useful for sufferers of Type 1 diabetes, cardiovascular and chronic kidney disease, weight management and sports and exercise recovery.